Montana Cosmetology Licensure Practice Exam

The primary purpose of a scalp massage during a shampoo is to stimulate blood circulation to the scalp. This increased circulation is beneficial because it can deliver more nutrients and oxygen to the hair follicles, promoting overall scalp health. When blood flow is enhanced, it can help create an optimal environment for healthy hair growth.

While relaxation, promoting hair growth, and removing dirt from the scalp are important aspects of the shampooing process, the direct physiological response that a scalp massage aims to achieve is the enhancement of blood circulation. This foundational step in hair care supports not only the scalp's health but also contributes to the hair's vitality in the long term.