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In client consultations, what should be a stylist's primary focus?

  1. Displaying their portfolio

  2. Learning about the client’s lifestyle and preferences

  3. Offering the latest trends

  4. Promoting salon products

The correct answer is: Learning about the client’s lifestyle and preferences

In client consultations, the stylist's primary focus should be on learning about the client’s lifestyle and preferences. This approach is crucial because it allows the stylist to tailor their services to meet the specific needs and desires of the client. Understanding the client's daily routine, personal style, and hair care habits helps in creating a look that is not only flattering but also practical and easy for the client to maintain. When a stylist prioritizes the client's lifestyle and preferences, they can make informed decisions about the styles, cuts, and colors that would suit the client best. This individualized attention fosters a stronger client-stylist relationship, making clients feel valued and understood, which can lead to higher satisfaction and loyalty. While displaying a portfolio, offering the latest trends, and promoting salon products are all important aspects of a stylist's role, these should come after establishing a connection and understanding the client's unique needs. The focus on client lifestyle and preferences ensures that the stylist provides personalized service that aligns with what the client truly wants.